home lighting

Recalling the 2008 -2 009 years of economic development, through the global financial crisis, a “baptism”, the China’s lighting industry to grow in crisis. Real estate is a major benchmark of China’s economy, home lighting, as closely linked with the real estate industry, has once downturn.

But insiders said the financial crisis only to the engineering of lighting brings larger impact, but relatively little effect on home lighting category. This performance of the home lighting business in the face of crisis, has maintained confidence. The current turn of the year, 2009 is now over, in the midst of crisis, the lighting industry reshuffle is still grim situation, I believe that in 2010 a new round of competition pattern will produce.

Watch some of this traditional home lighting business, through which enterprises in 2009, the market performance of a brief summary of developments in the lighting industry at home to readers. Competitive mixed As we all know, China’s light industry is still in development stage non-standard, low threshold so that more people have joined the industry, making competition even more fierce, but because it is not standard, showing a stimulation. Because of its immaturity, to many as one business, you want to play a world in lighting industry entrepreneurs the opportunity to achieve aspirations. Rapid development in the community today, as people’s living standards improve, the quality of home environment demands constantly increase.

Said lighting is different from the appliance, one can easily tell a TV brand or a refrigerator brand, but not necessarily with the lights out at home from which the brand. Industry started late with people’s spending habits and other factors over the past led home lighting brand awareness is not high. Therefore, insiders say this sentence: industry and enterprise are the brand, the brand beat out the industry for the development of enterprises will be very helpful. According to the present situation, enthusiastic people buy a house, room to buy back a total of not less light, the world still need bright. Light come from, neither candles nor the flashlight, a simple incandescent bulbs and fluorescent tubes can not meet the family has different lighting needs of each space.

A range of home lighting products timely development, while for the convenience of one-stop shopping, the overall home lighting also been in blitz more. Unlike traditional lighting home lighting products, the main emphasis is functional lighting, prices tend to mass, compared with individual lighting and crystal lamps or European-style lights, popular demand for a more fitting. In fact, look at the brand home lighting industry development, the professionals have asserted that, in addition to Op, the present, not a second home lighting brand. Although Op giant of lighting in the home, but home lighting industry is a large and tempting delicious cake, there is also no brand can really monopolize the market, home lighting is still big room for development. According to relevant survey data show that three quarters of 2009, the annual output value or sales of 70 million yuan to 80 million yuan of the total number of home lighting business accounts for about 17% of the investigation. Course of the investigation, I found a lot of cutting-edge businesses.

Most of these cutting-edge companies all have strong brand awareness, although the overall strength, can not contend with the number of established firms, but are brewing their own brand road. Some do not pay attention to the brand over the past companies have begun planning on how to jump out of the circle of complacency. General growth of the market expansion Although with the economic situation improves, more and more market share may seem large, but gradually a large team of average weight to each team member will subsequently become smaller and smaller, and traditional home lighting product homogeneity serious category how to maximize and increase market rates to meet a market share of enterprises the first choice.

The financial turmoil, the industry did not shuffle battle out a number of weak chain of brand awareness or corporate funds. Price-cutting of the past simply relying on the wholesale or retail enterprises in an increasingly competitive today even more of their vulnerability. Market-oriented economy, enterprises have realized that survival of the fittest to the importance of brand image.